National subsidies for mobile phones, tablets and watches have been launched. How does the Jiangsu m

On January 18, the Jiangsu Provincial Development and Reform Commission and the Provincial Finance Department issued a notice on the implementation of large-scale equipment renewal and consumer goods trade-in policies in 2025. In the category of digital products for daily consumption, individual consumers who purchase three types of digital products, namely mobile phones, tablets, and smart watches and bracelets (single sales price does not exceed 6,000 yuan), can enjoy new purchase subsidies. Each person can subsidize 1 item of each category, and the subsidy standard is 15% of the final sales price after deducting all discounts from production, circulation links and mobile operators, and the maximum amount per item is no more than 500 yuan. How is the policy implemented? The reporter randomly visited the site.

"We don't have the 256G white color now. We have to wait for restocking." At noon on January 21, at the Huawei mobile phone store in Hongyuecheng, Jiangbei District, Nanjing, salesperson Ding Sensen was responding to a customer's inquiry about the "national subsidy" policy for Huawei's Mate70 mobile phone. Inside the store, on one side are new energy vehicles, and on the other side are a wide range of digital products such as mobile phones, computers, watches, etc. On each long table is a promotional sign that reads "Happy New Year's Big Promotion Enjoy National Subsidy", among which the "up to 15% subsidy" is deliberately enlarged in font, which is very eye-catching. Ding Sensen told reporters that on January 20, the first day of the "national subsidy" policy, there were many customers coming to the store to buy related products, and about 30 mobile phones enjoying "national subsidies" were sold a day. "The most popular model is the Mate70, and many colors are out of stock. Currently, the 256G is only green, and the 512G is only black. We are stepping up restocking."

"We are having a big promotion! Come and have a look!" In the China Mobile Nanjing (Anhuai Village Business Hall, Xiaoshi Street, Gulou District), the atmosphere was very lively, with the staff shuttling between the counter and the customers, busy as ever. Mr. Wang, a staff member, told reporters that the OPPO Find X8 16GB+512GB phone in the store, originally priced at 4,999 yuan, can now be purchased for 3,909 yuan, and the OPPO Find X8 Pro 16GB+512GB phone, originally priced at 5,999 yuan, now only costs 4,749 yuan.

Mr. Wang introduced that consumers can first participate in China Mobile's activities, and then participate in the "national subsidy" to enjoy double benefits. Consumers need to have a Nanjing Mobile number and have been on the network for more than 6 months, and use this mobile number to register for Cloud QuickPass, receive the national subsidy coupon, and then go to the business hall with the owner's ID card to handle it. "Since the 'national subsidy' started yesterday, we have been very busy. This phone was sold out in December last year. Many customers who didn't buy it at that time have rushed to buy it in the past few days. Many people come to the store every day to consult and handle it."

At 5 pm on January 21, Suning.com (Nanjing Xinjiekou Store) was crowded with people. At the Huawei counter, citizen Wang Li was concentrating on choosing a mobile phone. "The Chinese New Year is coming soon, and I have been thinking about giving a small gift to my relatives' children. I just heard that there are subsidies for buying mobile phones now, so I hurried over to have a look." Ms. Wang pointed to a Huawei Mate70 and said, "Look, this phone originally cost 5999 yuan, but today it can be subsidized by 500 yuan, which is a lot cheaper. It's really a good deal."

"The store has had a constant flow of customers in the past few days. There are people queuing outside before the store opens every day. The sales volume of mobile phones in the store is estimated to have increased by more than 5 times." Mr. Wang, a store salesman, said with a smile.

Huawei Mobile Store in Hongyuecheng, Jiangbei District, Nanjing. Photo by Yan Ying. With the 3C subsidy in 2025, JD.com offline also welcomed the first wave of customers who will enjoy the "national subsidy". At 9 o'clock in the morning on January 20, Ms. Dong, a customer who was waiting at the Nanjing Liuhe store of the Jingdong Electric City Flagship Store, bought the Huawei pura70pro 12+256G version as soon as the store opened, becoming the first subsidized user of the Jingdong self-operated store in the Jiangsu Province mobile phone digital 3C national subsidy activity. The official price of this product on Huawei is 5,699 yuan. After the joint subsidy of Jingdong and the factory, the price is reduced to 4,999 yuan, and then enjoys a national subsidy of 500 yuan, and the final price is only 4,499 yuan.

The reporter learned that on January 20, the first day of the sale of "national subsidies" for mobile phones and 3C products, JD.com Appliances and JD.com MALL self-operated stores in Jiangsu and other places took the lead in undertaking the "national subsidies" activities. In JD.com's major self-operated stores, mobile phones in the price range of 3,000-5,000 yuan are the most popular among consumers, and Huawei, vivo, Honor, OPPO, Xiaomi, and Apple are the most popular brands among consumers. On the first day of the "national subsidies" for JD.com's self-operated stores, the average customer flow of major stores increased by 3 times, and the customer flow of some stores increased by 5 times. JD.com's mobile phone sales staff said that since the notice of the 3C national subsidy was launched, customers have come to the store for consultation every day. They rushed to the store every day to catch up with the first day of the subsidy, and they were so busy that they didn't even have time to drink water. Now is also the peak period for preparing New Year's goods before the Chinese New Year, and replacing a new mobile phone for yourself and your parents has become a "hardcore demand."

What is the most cost-effective mobile phone to buy? JD.com's mobile phone sales staff said that the state subsidy is 15%, and the upper limit of the single subsidy is 500 yuan. It is calculated that it is most cost-effective for consumers to buy models with a transaction price of 3,334 yuan. If a model with a transaction price between 3,334 and 6,000 yuan is purchased, the state subsidy can be directly reduced by 500 yuan. The policy has greatly stimulated the sales of mid-to-high-end models of domestic mobile phones. The best-selling models in JD.com's self-operated stores include Huawei's Mate 70, Mate 60, Pura 70, 70 Pro, nova13, vivo's S20, X200 Pro mini, X200 Pro, OPPO's Reno13, etc. Apple iPhone16 256G version and 128G version are also selling very well.

In Nanjing, Jingdong Electric Appliance sales staff are assisting consumers in obtaining subsidy qualifications. Photo provided by the interviewee. Jingdong's self-operated stores focus on preparing sufficient stocks for new models and popular models launched since the second half of 2024. New and popular mobile phones such as the Xiaomi 15 series, Huawei Pura70, Huawei Mate70, Apple 15, 16, OPPO Find X8 series, OPPO Reno13 series, REDMI K80 series, vivo X200 series, Honor magic7, and Honor 300 series, which are of high consumer concern, can participate in subsidies. For some high-end models above 6,000 yuan that cannot participate in the "national subsidy", Jingdong offline stores also have large discounts at the same time. The manufacturers jointly reduce the direct price, and the bank reduces the full price, with a maximum discount of 1,500 yuan for a single unit. Consumers can go to Jingdong Electric Appliance, Jingdong Five Star Electric Appliance, and Jingdong MALL self-operated stores to purchase 3C products nearby. The 3C Digital New Year Festival of Jingdong's self-operated stores is underway, taking on multi-level national subsidy 3C consumer demand. When purchasing electrical appliances at JD.com's own stores, consumers can enjoy a 90-day "replacement only, no repair" service for quality issues for ordinary users and 180 days for PLUS users. The specific details are based on the purchased product details page, allowing consumers to purchase without worries.

Nanjing Huacai Tiandi Suning.com store has many "national subsidies" promotional signs. Photo by Yan Ying However, some consumers are looking forward to the further expansion of the policy. On the afternoon of January 21, the reporter came to Nanjing Huacai Tiandi Suning.com store. The big screen outside the store and the "3C" product booth inside the store were all placed with bright red 15% "national subsidies" promotion. "The Spring Festival is here, and everyone wants to change to new digital products. In the past two days, many customers have come to consult about the "national subsidies". However, everyone expects the scope of subsidies to be further expanded." Salesperson Huang Kang told reporters that compared with last year's subsidy policy, this year's category lacks the "headphones" category, which discourages consumers who originally had purchase plans. "Some people saw the 15% subsidy last year and were still waiting and watching, thinking that this year might be more powerful. In the end, it's gone, which is a bit disappointing. I also want to buy a new pair of Apple headphones, but this is not a rigid need, so I'd better wait a little longer."

Xinhua Daily·Jiaohuidian reporter Yan Ying Xu Yuan Wang Mengran

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